Stirling Distillery Launches Gin Blue Line
Created in Recognition of British Police Forces
Premium Scottish gin brand Stirling Distillery today launch their much anticipated Gin Blue Line gin. Created in recognition of over 200 years of British policing, this special bottling will raise money for police officers, both past and present, who suffer with PTSD.
Co-founder of the distillery Cameron McCann is a retired Met police officer, having served in the force for 21 years. His network of retired police officers asked if he would create a special gin to raise awareness of, and much needed funds for, police charities supporting those suffering from work-related mental health illness within the British police forces. 20% of Gin Blue Line profits will go to a range of charities including Police Care who support serving and veteran police officers who have suffered any physical or psychological harm as a result of policing. The distillery has already sold over 250 bottles in pre-sales.
Made with carefully selected botanicals including forget-me-nots, Scottish heather, sage and kaffir lime leaves, this gin is bottled at 43% and is the first to be created by Stirling Distillery’s new head distiller Lisa Matthews.
Lisa spoke about her creation: “I wanted to make a very well-rounded, versatile gin that could pair with many types of tonics and garnishes. I especially enjoy Gin Blue Line paired with a Mediterranean tonic and a zesty, citrus garnish such as lemon or lime, or with a traditional Indian tonic and pink peppercorns to enhance its spicy kick. It has floral elements, spicy notes and a smooth citrus base that will suit a range of tastes.”
The distillery celebrated the launch of the Gin Blue Line gin at Stirling’s Old Town jail on Wednesday 10th November. Local businesses, business partners and members of the distillery’s Join the Journey private membership all turned up to celebrate along with the distillery team and Cameron’s former colleagues.
Speaking to a serving officer at the launch, he said: “I am a TRiM manager (a peer delivered support system, designed specifically to help in the management of traumatic events) as part of my role, so to see the issue of mental health in the police being highlighted is great! I came along tonight to show my support for this fundraising imitative”.
There was an opportunity for guests attending Stirling Gin Festival on Saturday 6th November to try the new gin. Feedback was excellent with guests saying it was “delicious and smooth” and “It tastes really deep, rich and herby. Very refreshing.”
Following the police theme, the distillery have launched a social media campaign to promote Gin Blue Line. The Twitter account @Stirlingyard has been created to provide surveillance on anyone drinking gin that isn’t Stirling Gin Blue Line. Stirling Yard will intercept people using #gin hashtags, and reply to guilty drinkers with police-themed comments, images, gifs and videos. The ‘GINTERCEPTORS’ will offer discounts on Stirling Gin to people who ‘tip off’ the @StirlingYard unit by sharing pictures of their friends drinking ‘other’ types of gin.
Hand bottled and waxed at their distillery in the shadow of Stirling castle, their 70cl bottles retail at £35 and the 5cl mini bottles – ideal stocking fillers for Christmas – are £5. They can be ordered online or in the distillery shop.
Each Stirling Gin has its own story, depicted beautifully with artwork by Edinburgh artist Ritchie Collins and seen on their range of gins and liqueurs. Gin Blue Line will be a permanent addition to the distillery’s range of spirits, raising money and awareness of police mental health charities for years to come.
firstname.lastname@example.org / (+44) 01786 596 496 / (+44) 07721602147